Apple, Innovation Marketing Strategy Or Business Strategy?
While Apple has sold 18,000 iPads at the US AirForce and is expected to announce tomorrow the release of the iPad 3, already the world devoted to the brand in two apples filled pages last Thursday under the evocative title Big Apple, the monster business.This is an opportunity to return to the Apple brand marketing strategy and know-how in the marketing of scarcity. A ticket that emphasizes
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